April 2024
April 1st, 2024
Mid-release update
🔆 Improved
- Changed the interactive recipient unsubscribe behaviour to always use the Confirmation type, regardless of the selection in Email Setup. This is in response to seeing an uptick in the number of automated bots triggering the single-click unsubscribe, making it no longer feasible.
This does not impact the ISP "one-click" requirement described below, as that relates to the automated unsubscribe mechanism through the ISP's own unsubscribe button.
No client action is required – the Maxemail unsubscribe token added to email content does not change. (The unsubscribe method options in Email Setup will be removed in a future update). Read more on Unsubscribe management