Platform updates 2024

April 2024

Mid-release update

Improved

• Changed the interactive recipient unsubscribe behaviour to always use the Confirmation type, regardless of the selection in Email Setup. This is in response to seeing an uptick in the number of automated bots triggering the single-click unsubscribe, making it no longer feasible.
  This does not impact the ISP "one-click" requirement described below, as that relates to the automated unsubscribe mechanism through the ISP's own unsubscribe button.
  No client action is required – the Maxemail unsubscribe token added to email content does not change. (The unsubscribe method options in Email Setup will be removed in a future update). Read more on Unsubscribe management

February 2024

Added

• Add the new "one-click" List-Unsubscribe-Post header that's required by Google and Yahoo from April 2024. (Maxemail has had the regular List-Unsubscribe header for many years, but this adds the new associated header for 2024). Read more on Feedback loops

Improved

• Change ROI Tracking to store recipient details in the browser's LocalStorage.
  This removes the need for cookies to implement ROI Tracking. No website changes are required if using the standard Maxemail ROI Tracking script. See more details about the ROI Tracking identifier.
• Update charting package used for Insight Report PDF exports, to make better use of modern browser features.
• Replace the Twitter 'Larry' bird icon with 'X'.
• Rebuild of core application and customer backend, to prepare for future database upgrades.
• Move the User Guide to a new documentation platform.

Removed

• Removed Email Builder newsfeed component. Meta removed support for fetching page content, and this feature saw no usage in Maxemail.

Fixed

• Update Facebook API connection. Meta discontinued their official SDK, so Maxemail has switched to a recommended third-party to maintain support. See Social media options