Create a split test

To create a new split test you can go to:

Main Navigation > Messages > Emails > (select a folder) > New Split Test (using the AB icon).

From here you will be given the New Split Test panel where you can set a name, location and type.

Standard is a one-time test with the option to send the winning email to any remaining recipients who were not sent the actual test.
Recurring is less used but could be set up to see how something like a welcome email performs over time.

For the purposes of the next pages we are going to take a look at a Standard Split Test.