Recipient token

Used to insert recipient profile data, and allows a variety of options to aid in limiting or transforming the resulting output.

options

• static only when used in a click-through, will store the value to be merged at time of send, otherwise the value is merged at the point of click, which may allow for profile data that might have changed. Use of this option implies the urlencode Token Transform; to prevent this see the noencode Token Transform.
• any Token Transforms can be used.

value

Path to profile field.

Positional Notation: Optionally include a number in parentheses (round brackets) at the end of the path, to instruct the system to choose data from that position in a comma-separated list of values, starting at 1.

alternate

'Default text' to merge as an alternative if the profile field is empty or the requested positional item does not exist.

Examples

[recipient:Default.Firstname]
[recipient:Default.Firstname;friend]
[recipient(lowercase,ucwords):Default.Firstname]
[recipient:Subscription.Options(2)]
[recipient(static):Orders.ProductId]