Behavioural criteria

Behavioural criteria is used to select segments from a list or lists, based on activity that has been tracked and recorded by the system from a previous email campaign, email campaign range, or specific selection of email campaigns. The various criteria that can be used within a segment definition are listed below:

Click Through

All click-throughs (clicks on links within an email by a recipient) are tracked by the system; each trackable link that is clicked is recorded and time-stamped. Using Click Through in your criteria allows you to make your segmentation selection based on click-through activity.

Link

Select links that may have appeared in previous email campaign messages and select all recipients that clicked on a link.

Time

Make a selection based on the time that was recorded for a particular click through.

Email

Using Email criteria offers the following:

Sent

Select all recipients that were sent any of the email campaigns selected.

Opened

Select all recipients that opened any of the email campaigns selected.

Clicked

Select all recipients that clicked on any trackable link within the emails selected.

Hard Bounced

Select all recipients that hard bounced in any email campaign selected.

Soft Bounced

Select all recipients that soft bounced in any email campaign selected.

Open

All emails that are opened (recipients that open and view a HTML email, opens can not be tracked for plain text emails) are tracked by the system. Each Open is recorded and time stamped.
Build segmentation criteria based on Opens that were recorded in previous email campaigns:

Count

Make a selection based on the number of opens by a recipient that were recorded in the selected email campaigns.

Time

Make a selection based on a specific date of open.

Return on Investment

The system can record activity that is downstream from the email activity using the the Return on Investment tracking feature. ROI tracks key activity in a web site which has resulted from an email campaign, ie: a recipient that first clicks in an email and then navigates through a web site and makes a purchase.

Completed

Make a selection based on all recipients that completed a transaction on the web site as a result of receiving an email from the selected email campaigns.

Completed Count

Make a selection based on the number of completed transactions made by a recipient that were recorded in the selected email campaigns.

Completed Time

Make a selection based on the time that a transaction was completed by recipients included in the selected email campaigns.

Revenue

Make a selection based on the revenue that was generated by a transaction that was completed by any recipient included in the selected email campaigns.

Examples

These examples use information that has been tracked by the system from previous email campaigns.

Example 1

Send this email to those that clicked on a link equal to http://example.com/page used within a previous email campaign.

This rule uses behavioural information called 'Click Through.Link' and will only send to those recipients that clicked on a particular link, in this case all those that clicked on http://example.com/page

Query Example

Click Through.Link EQUAL TO 'https://example.com/page'

Example 2

Send this email to those that Opened previous emails

This rule uses behavioural information called 'Open.Count', and will only send to those recipients that Opened any emails selected in the 'Completed Emails' tree.

Query Example

Open.Count GREATER THAN 0

Example 3

Send this email to those that clicked on a selection of links within number of emails after a particular date, eg: All those that clicked on product A, product B or product C links after a particular date (eg. 2009-12-09 10:15).

Query Example

Click Through.Time AFTER '2009-12-09 10:15'
AND Link destinations
    Click Through.Link EQUAL TO 'https://example.com/productA'
    or Click Through.Link EQUAL TO 'https://example.com/productB'
    or Click Through.Link EQUAL TO 'https://example.com/productC'